Construction of a retail center of excellence for l’Oreal
Context of the Retail LAB development project
Elcimaï created a space called Retail Lab in Clichy (92) on behalf of L’Oréal. Its purpose was to group concept stores from L’Oréal Luxe brands. This space, not open to the public, enables exposure of the various concepts to the group’s subsidiaries and partners worldwide. In addition, it provides a laboratory for the brands’ merchandising and digital experiments and innovations.
Features of the retail lab project
The project was based on the development of a “Retail Center of Excellence” in an existing industrial building in Clichy, with a surface area of almost 6,000 m2.
The project has resulted in :
- Exhibition rooms and shops
- Sales training premises
- Meeting rooms
- Offices and workshops
Eco-responsible solutions
Meets the environmental requirements of LEED certification
This is an ecological certification that values ecological architecture and high environmental quality buildings.
This certification targets the building as a whole, not just the materials used in its construction.
Several criteria were thus taken into account :
- Building site
- Accessibility to public transport or environmentally-friendly vehicles such as bicycles or electric cars
- Water management
- Energy performance
- Quality of life for occupants, via studies of the entire surrounding indoor environment (air quality, indoor temperature, natural light)
- Project innovation